Spec - Undercover
Featuring the brand, we elevated a healthy and delicious to snack as the premiere choice to solve a very common problem: hunger.
Using camera techniques to reveal empty containers, we were able to build on the frustrations of our hungry person. Visual effects with god rays and animated graphics help accentuate the emotional intensity of character giving satisfaction when the quinoa crisps were finally found. A classic detective case closed!
Director Travis McCallum DP Travis McCallum Editor Travis McCallum Hungry Person Rafaella Navas Friend Jordan Miller