Spec - Clear American Water

Featuring the brand, we elevated this premium water beverage by showcasing the patriotism and pride that comes with drinking it.

An aquarium was used to capture the liquid splashes and a revolving disc allowed for 360 capture for product coverage. As a 15 second commercial we needed to quickly relay the feeling and emotion of the product using sensory cues that gave a recognition of pride and bounty in every sip.

Director Travis McCallum DP Travis McCallum Editor Travis McCallum

CREDITS

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